The following is the template for Press Release - FAQs as popularized by Amazon. This template is here as a resource for others to use.

PRFAQ

note: this is always less than one page

Heading: Name the product in a way the reader (i.e., your target customers) will understand. One sentence under the title.

Subheading: Describe the customer for the product and what benefits they will gain from using it. One sentence only underneath the heading.

Summary Paragraph: Begin with the city, media outlet, and your proposed launch date. Give a summary of the product and the benefit.

“PR Newswire, Atlanta, GA, November 5, 2019. Today Blue Corp. announced the launch of Melinda, a smart mailbox that ensures secure and properly chilled delivery and storage for your online purchases and groceries.”

Problem Paragraph: This is where you describe the problem that your product is designed to solve. Make sure that you write this paragraph from the customer’s point of view.

Solution Paragraph(s): Describe your product in some detail and how it simply and easily solves the customer’s problem. For more complex products, you may need more than one paragraph.

Quotes and Getting Started: Add one quote from you or your company’s spokesperson and a second quote from a hypothetical customer in which they describe the benefit they are getting from using your new product. Describe how easy it is to get started, and provide a link to your website where customers can get more information and purchase the product.

FAQ

less than 5 pages

Internal

Consumer Needs and Total Addressable Market (TAM)

How many consumers have this need or problem? How big is the need? For how many consumers is this problem big enough that they are willing to spend money to do something about it? If so, how much money would they be willing to spend? How many of these consumers have the characteristics/capabilities/constraints necessary to make use of the product?

Economics & P&L

How many consumers have this need or problem? How big is the need? For how many consumers is this problem big enough that they are willing to spend money to do something about it? If so, how much money would they be willing to spend? How many of these consumers have the characteristics/capabilities/constraints necessary to make use of the product?

Dependencies

External

These are the customer's questions and what they'd be asking.